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3. Flipkart Ads Platform

Role: UI Architect, Manager 
Team: 2 Product Designers, Content designer, User Researcher. 
Stakeholders: VP of Products, VP of Ads Business, VP Engineering,  Brand Marketing team 
Time: 24 weeks. 
Process: Competitor study, Primary and secondary User research, Design Interactions, validation

Problem Statement

Build a self-serving Ads platform that brands can use independently without the assistance of Flipkart operation teams. 
Enable them to define creative, decide places of Ads to serve, add money in wallet and track ROI

Summary

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Flipkart offers three distinct ad formats tailored to meet the specific needs of sellers. But they were managed by operations teams. There was no direct control for Brands to see their serving and performance. We started to design this from 0-1 to build a Ads platform that brands can use on their own. 

Types of ads on Flipkart app. 

  • Flipkart Product Listing Ads (PLA): These ads focus on sales performance marketing and are designed to drive sales for your products.

  • Flipkart Product Contextual Ads (PCA): These ads serve a dual purpose, targeting both sales performance and brand awareness, making them a versatile choice.

  • Brand Ads: These include banners and billboard-style ads, providing you with an opportunity to enhance your brand visibility

Research & Design process

  • The team started with secondary research to understand how the ads platform designs are laid out. 

  • The overall architecture of product sections like Campaigns, Reports, wallets, User access management, etc was understood and compared with parallel products like Google Ads. 

Competitor Study
googleads2.png
Campaign Reporting
flipkart ads report.png

Utilize the Reporting dashboard within the Flipkart Ads Platform to efficiently manage your campaign metrics and enhance your campaigns for increased ROI. Furthermore, for real-time data tracking, the dashboard presents day-wise performance insights for a campaign, encompassing demographic and geographic details.

Dashboard - Home
Flipkat Ads home.png
Ads Campaign
flipkart campaigns.png
Result and Impact
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  • BOSCH with 31.9 million impressions, HUL which had a 50% higher CTR than other FMCGs, Air Asia which generated 22,000 leads, and Samsung with 111 million impressions.

  • This kind of performance speaks volumes about the success of Flipkart's Ad platform.

  •  What makes Flipkart Ads platform stand apart from the traditional advertising platforms is its wide reach, high engagement coupled with a high purchase intent.

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