Hi, I'm Sameer,
I make complex products Simple, Useful, and Human. From Design Vision to Business Impact...
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+25 years of global experience in Product Design, UX Strategy, Research, and Visual Design—building products from 0→1 to scale.
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Design Leadership: Built and scaled multidisciplinary design organizations, hiring and mentoring senior design, research, and creative leaders.
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Strategy + Hands-on: Combine design strategy, product thinking, UX research, interaction design, and visual design to solve complex customer and business problems.
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Global Perspective: Experience across USA, Seoul, UK, and India, working with diverse, distributed teams and stakeholders.
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Enterprise + Consumer: Expertise in complex B2B SaaS, enterprise platforms, and B2C consumer products.
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Executive Partnership: Partner with Startup Founders, CPO, CTOs and business leaders to shape product vision, design strategy, organizational models, budgets, and transformation.
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Thought Leadership: Design Thinking facilitator, international speaker, published design writer, and holder of multiple UX patents.
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Education: Master’s in Design, IDC–IIT Bombay, and Bachelor’s in Mechanical Engineering.
Sameer Chavan's Flipkart Design team - 150 designers - UX designers, User researchers, Creative arts, Content designers, Conversational (Voice) designers, copy witers, etc
Case Studies
Here are a few of my projects from various companies that highlight the design process, results, and their impact.
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Consume App
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Mobile App
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Redesign project
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Ecommerce
Redesigned Flipkart’s bottom navigation to create intuitive entry points to new businesses and enable seamless switching across Flipkart’s growing ecosystem of products and services
20%
Improved Discoverability
3 Sec
Rediced time to Destination
Improved Engagement & Adoption
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Consumer App
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Mobile App
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0-1 Project
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Ecommerce
Designed Flipkart’s first Voice UI system, defining the end-to-end experience across voice & tone, conversational flows, UX tools, entry points, branding, design system and user onboarding.
12% monthly
Increase Voice Search
Reduced
Friction in Cart to Order
1.5 X
Increased Product Search
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B2B App
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Desktop Web
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Redesign
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HealthTech
Redesigned the claims posting workflow to simplify complex tasks, improve GL posting accuracy, reduce BPO dependency and operational costs, and increase NPS. Conducted on-site user research in Boston, USA.
22%
Improved Match Rate.
25 min/file
Reduced File processing time
98%
Reconciliation Rate
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Enterprise B2B
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Desktop Web
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Redesign project
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HR Tech
Redesigned Spire Technology’s enterprise talent management platform to drive user adoption, improve NPS, and support new customer acquisition through a more flexible, modular product suite.
$ 1.5X
Increased Revenue
35%
Reduced Support Calls
Improved
Customer Retention
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B2B
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Desktop Thick Client
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0-1 Project
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FinTech
Designed Intuit’s inventory management system from 0→1, covering order management, picklists, and barcode scanning. Conducted user research in the USA to shape the product experience.
15%
Increased Sale Orders
5% Points
Reduced Churn Rate
16 Points
Increased NPS Scrore
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Intranet
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TV App
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0-1 Project
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Technology
Designed a technology-driven solution to address underutilized conference rooms using Wi-Fi triangulation. Created a unified experience across lobby displays, desktop, and mobile to improve room discovery and utilization
3 min
Ease of Finding Room
$35 / user
Average Cost Saved
94%
Increased Room Utilization
Leadership
Leadership Philosophy
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Situational Leader: Adapt leadership to people, context, and business needs.
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Lead by Example: Stay close to the work and set high standards.
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Coach & Empower: Develop talent through coaching, delegation, and ownership.
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Collaborate: Build trust, alignment, and strong team spirit.
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Be Direct: Communicate with clarity, candor, and purpose.
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Strategic + Tactical: Shift seamlessly between vision and execution.
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Outcome Driven: Create accountability through OKRs and JTBD.
Leading Diverse Teams
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Multidisciplinary Leadership: Led UX/Product Designers, Researchers, Visual & Creative Designers, Content & Conversational Designers, Product Managers, QA, and Frontend teams.
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Team Building: Built and scaled design organizations across most of the companies I joined.
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Talent Development: Mentored designers to grow as individual contributors and people managers.
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Continuous Learning: Enabled skill development through mentoring, training, and industry conferences.
Leadership Approach
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Inspire & Empower: Motivate teams, foster ownership, and drive accountability.
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Collaborate: Build strong partnerships across Design, Product, Engineering, and business.
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Develop Talent: Create clear career paths and enable continuous growth.
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Influence: Build trust and positive impact across stakeholders.
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Raise the Bar: Improve design quality, productivity, and execution.
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Innovate: Encourage creativity, experimentation, technology, and patents.
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Lead with Empathy: Champion inclusion, diversity, transparency, and respect.
Global Cross-Functional Teams
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Multi-Geo Leadership: Led diverse, distributed teams across USA, UK, Israel, Germany, Austria, Australia, South Korea, and India.
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Large-Scale Design Leadership: Managed organizations of 150+ designers, including leaders across Product Design, UX Research, Enterprise UX, Creative, Content, Copy, and Voice UI.
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Cross-Functional Collaboration: Partnered with Product, Engineering, Sales & Marketing, Finance, IT, DevOps, Operations, Supply Chain, and HR.
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Global Experience: Worked across USA, South Korea, Italy, and UK, leading multicultural teams and navigating diverse organizational environments
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Design Standards: Established scalable, modular UI standards and reusable design systems across Flipkart, Intuit, Oracle, Info Edge, and Spire.
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Design Governance: Created UI pattern libraries at Oracle and served as Design Chair at Intel, reviewing developer applications and design quality.
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Usability & Research: Established usability labs at Oracle, Siemens, and Intel and led UX research across India, USA, and South Korea.
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UX Process: Implemented UX processes and competency frameworks at Flipkart to improve design maturity and consistency.
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Career Frameworks: Defined clear career paths and advancement frameworks for designers.
Competencies design @Flipkart
Domain Experience
Consumter Apps, Enterprise SaaS, B2B, B2C -
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Worked on complex enterprise applications including database at Oracle, Analytics at Spire Tech, Inventory systems at Intuit, migration tools at Intel, etc.
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Worked on the consumer app's growth & engagement for the next 100mn Indian users. Strong understanding of eCommerce shopping, videos, games, hyperlocal grocery, fintech products & payments at Flipkart.
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B2B SME apps like Taxation & Accounting at Intuit. Large Financials enterprise apps at Oracle. Innovative.
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Technology products at LG & Intel. Worked on NLP, ML, AI/bots, wearables(google glass & watch), speech recognition, multimodal interactions, IoT, mobiles, and desktop apps. Conversation Designs
B2C consumer app
B2B Enterprise
B2B Analytics Insights
Skill Map
Product Design
Interaction Design, Visual Design, Creative Graphics, Design Systems
User Research
Conducted User Interviews, lab Usability Testing, Remote studies
Design Management
Org design, team building & hiring, process and budgets
User Research
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Built Research Capabilities: Established usability labs at Oracle, Intel, and Info Edge, including lab design, equipment, hiring, research processes, protocols, and budgets.
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Led Research Teams: Hired and developed UX Researchers and Research Directors.
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Research Expertise: Led primary and secondary research including user interviews, focus groups, task analysis, usability testing, remote studies, and surveys using Qualtrics and SurveyMonkey.
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Thought Leadership: Published research on the Think-Aloud protocol in ACM SIGCHI.
Product Design (Interaction Design + Visual Design)
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Well conversant with interaction design principles and methodologies. Drafted reusable design patterns & style guides.
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Built user storyboards, wireframes, task flows, hi-fi prototypes in sketch, invasion and Figma.
Key Achievements
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Innovation & Thought Leadership: 3 UX patents, including a recent Flipkart patent, plus published papers and UX articles in Indian and international forums.
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Flipkart: Led design across Voice UI, Video, Gaming, Grocery, B2B Ads & Analytics, and defined designer competency frameworks.
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Oracle: First Design Manager in India; established the design team and usability lab and designed Financial, Clinical, and Education products.
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Siemens: Built the India design team, led global stakeholders across UK and USA, conducted UK research, and transformed Teamcenter from desktop to web.
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Intel: Designed wearable, hands-free experiences for shop-floor workers; showcased at IxDA USA and received an Intel Innovation Award.
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athenahealth: Built the design team and simplified complex insurance claim workflows through research across the US and India.
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Intuit: Led GST integration into QuickBooks India and established Content Design capabilities across India and USA.
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LG R&D, Seoul: Conducted UK futurecasting research and explored next-generation mobile OS interactions.
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Industry Recognition: Recognized as a design leader, mentor, and HCI conference jury member.
